About

My name is Sam, I am slightly too obsessed with icing!  My vision is to create the perfect centrepiece for your wedding, something you will look back on in years to come, memories of your perfect day.

Some of you love the minimalism of cake with little decoration, maybe a single sugar flower, whilst others chose a cascade.  Some like quirky and fun, and the more adventurous amongst you may want a skull or two!  This is what I am passionate about, I don’t make a masterpiece for me, I create it for the most important couple in the world….you.

It all starts from the humble beginnings of sugar, butter and flour, combined with love, care and attention to detail. Working with each couple, I create unique pieces of edible art work to remind you of the happiest day of your life.

I love the creation of sugar flowers to adorn your cake which you can keep forever with careful storage.  I also love to model figures, such as bride and grooms, through to larger more challenging pieces.

I pride myself with a 5 star rating from the local Council, and I am fully insured.  Based in North Kent, I am in an excellent position to deliver your wedding cake to many venues, whether they are large, small or anywhere in between.  I always liaise with the venue, to remove any additional worry from you, ensuring your cake arrives safely and is set up exactly how and where you want it for your big day.

I just wanna say a massive thank you for the cake. It was STUNNING. A true masterpiece. All the guests enjoyed it, along with the other sweets.

I really couldn’t imagine it better.

Thank you very much for everything you’ve done.

Eugenio Ceriello & Deigo

My spare time…

Well my time is pretty much divided between cake and my family!  Having three kids certainly keeps me on my toes and I spend much of that spare time running my eldest to her Saturday job (roll on that driving license!) or driving up and down the A2 to take my son to football where he is a goalkeeper at Gillingham FC Academy.  And well my youngest daughter – I’m just trying to encourage her not to blow the house up with her experiments!

When I’m not doing all this, I like to try out the latest cake trends and techniques to combine with more traditional styles and am usually doing a course somewhere – I fully believe that we always learn from others!  I also podcast!!  Yes you heard that right – I got together with a fellow cake maker – Erica and we formed The Sugarcraft Junkies which we launched in February 2020.  We podcast monthly and have discovered that I can edit (badly!), but have had the pleasure of interviewing a variety of well known cakers!  Find us on Spotify, Itunes or acast- our latest podcast is here.

I am also the chair of the Gravesend Branch of the British Sugarcraft Guild.  We host meetings monthly, hold demonstrations and have a lovely group of professional and hobby bakers alike.  Feel free to contact me to find out more!